Data Analysis 2019
Client:
AOLCC Academy of Learning - Albion College
Platform:
SQL / Excel / Pivot Tables / Heatmaps
Objective:
Understand customer from sales and demographics persona perspective.
Results: The results were interesting, as there is a considerable cluster of individuals of a particular gender and age that are predesposed to attending career colleges.
Google Analytics Conversion Setup and Configuration 2019
Client:
CJ College / Academy of Learning Albion College
Platform:
Google Tag Manager / Google Analytics / Javascript / Event Tracking
Objective:
Ensure clean conversion data with a full undestanding of how each platform counts and tracks a "conversion"
Results: Google Analytics will do its best to ensure duplicate session conversions, double clicks and the like aren't tracked as multiple conversions. We take intelligent recognition a step further by introducing javascript events that fire in Google Analytics only once a certain condition is met, such as a CRM system successfully accepting a new lead and flagging it as a non-duplicate. Ensure your data is clean and it's path understood!